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Posts tagged bill of materials
Droid more valuable than Nexus One or iPhone 3GS according to iSuppli
Jan 15th
Ah, here we go again: another report from iSuppli breaking down the bill of materials (BOM) for one of our favorite smartphones. This time it’s the Droid / Milestone under scrutiny, Motorola’s beefcake slider that currently sells for $560 month-to-month on Verizon ($199 on contract). According to iSuppli’s analysis, Droid brings a $187.75 bill of materials that breaks down into $179.11 worth of components and $8.64 in manufacturing costs. Naturally, the BOM does not include licensing fees, software costs, accessories, or the massive outlay this device has received in advertising support. Nevertheless, it makes for interesting apples-to-apples fodder when comparing costs with the Nexus One ( $174.15 in materials only), iPhone 3GS ( $178.96 materials and manufacturing), and original Palm Pre ( $138 materials and manufacturing). The single most expensive component on the Droid is the 16GB removable microSD card ($35) bundled with the Droid. And after a controversial MOTO report that demonstrated a lackluster capacitive touchscreen on the Droid, it’s interesting to compare the Droid’s 3.7-inch TFT LCD ($17.75) and capacitive touchscreen overlay ($17.50) with that of the iPhone 3GS ($19.25 spent on a smaller 3.5-inch LCD and cheaper $16 touchscreen overlay) and Nexus One (whopping $23.50 for 3.7-inch AM-OLED display and $17.50 for the touchscreen assembly). Rounding out the top-end costs are the Droid’s 5 megapixel autofocus CMOS sensor ($14.25), Qualcomm baseband processor / RF chip ($14.04), and TI application processor ($12.90). Droid more valuable than Nexus One or iPhone 3GS according to iSuppli originally appeared on Engadget on Fri, 15 Jan 2010 03:04:00 EST.

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Droid more valuable than Nexus One or iPhone 3GS according to iSuppli
Nexus One hardware costs $174.15, US multitouch still priceless
Jan 9th
If, while perusing the Nexus One teardown , you were doing a mental tally of just how much each internal part may cost, here’s your chance to compare your numbers to some professionally obtained figures. iSuppli reports a preliminary estimate of $174.15 for the cost of materials needed to build each handset. The research firm also congratulates Google on keeping a bill of materials comparable to most recent smartphones while having “the most advanced features of any smart phone ever dissected by iSuppli’s Teardown Analysis Service.” Costliest of all things was the 1GHz Snapdragon ($30.50), followed by the AMOLED display ($23.50) and memory ($20.40) from Samsung. The Bluetooth and 802.11n WiFi transceiver cost $8.20, and perhaps the most egregious spend was $12.50 on a 5 megapixel camera that many of us might never use. Hilariously enough, Google has spent $17.50 on what is clearly identified as a “capacitive multitouch touchscreen assembly” from Synaptics, though enabling it clearly remains a bridge too far . Nexus One hardware costs $174.15, US multitouch still priceless originally appeared on Engadget on Sat, 09 Jan 2010 11:45:00 EST. Please see our terms for use of feeds . Permalink | iSuppli | Email this | Comments

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Nexus One hardware costs $174.15, US multitouch still priceless