According to reports, Samsung Display aims to lower the cost of their OLED displays, to be more competitive with LCDs. In fact, it seems that SDC aims to bring small-sized OLED cost below that of competing LCDs. SDC plan is probably to increase production efficiencies, use better processes – and also to push supply chain suppliers to lower their own component cost. Universal Display for example mentioned a few months ago that Samsung Display requested them to lower their material costs. Read more about Samsung Display to lower OLED panel costs to better compete with LCDs

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Samsung Display to lower OLED panel costs to better compete with LCDs