The Lumia 535 is the first Microsoft-branded phone (with no mention of Nokia). This is an entry-level phone that features a 5″ 960540 AMOLED display, 5mp cameras (both front and back), 1.2Ghz quad-core CPU, 1GB of RAM, 8GB of on-board storage, microSD slot and a 1,905 mAh battery. The Lumia 535 is aimed towards the Russian, Indian and Chinese markets but it will also launch in Europe and Africa later. It will cost around $135 when it launches towards the end of November 2014.

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New OLED gadget: Microsoft Lumia 535